HBO Max The First Major Streamer To Build A Snap Mini Giving Fans A New Viewing Experience via Snapchat
Earlier this week HBO Max and Snapchat announced their new partnership which brings free episodes from HBO Max’s biggest shows on Snapchat which will grant its user a new in-app co-viewing experience through Snap Minis. This makes HBO Max the first major streamer to build a Snap Mini on Snapchat. Free episodes on Snap Mini include the first episode of the HBO Max Original ‘Gossip Girl’. There are no additional installations required, the new Snap Mini will offer age-appropriate episodes based on the user’s age and will be available on both iOS and Android. Snapchatters will be able to access watch groups that are viewing episodes with an age-appropriate rating.
Through Snapchat’s HBO Max Snap Mini, Snapchatters can watch a selection of content from the beloved HBO Max catalog through shared playback, while chatting and sharing Bitmoji reactions. This partnership provides an additional avenue for people to congregate around and forge meaningful relationships with culture-defining shows.
“People love to come together to watch their favorite HBO Max shows and talk about what’s unfolding. Our partnership with Snapchat is another step towards fulfilling that desire for human connection and providing our fans with co-viewing opportunities while deepening their emotional relationship with the brand,” said Sarah Lyons, EVP, DTC Global Product Management, HBO Max. “We believe humans value recommendations that come from other humans, so having the opportunity for friends to suggest, and then subsequently watch content together paves the way for more meaningful discovery.”
“We’re excited to partner with HBO Max to offer our community an innovative co-viewing experience inside of Snapchat,” said Alston Cheek, Director of PlatformPartnerships at Snap, Inc. “Snap Minis offer an exciting new way for HBO Max to create social experiences for fans of its programming, complementing our incredible Snap Originals and partnered content available on Discover. The Mini is easy to use, and instantly brings friends together to watch their favorite titles and discover new shows for free.”
Snapchatters can enter the HBO Max MIni experience through the rocket icon within the Chat or through Snapchat’s search bar. Users will be able to require to enter their birthdate to access a curated collection of free pilot episodes. Users can invite up to 63 of their Snapchat friends by sending an in-chat message with a link to join the HBO Max Mini or by sending a clickable sticker link with the image of the show via Snapchat’s camera.
Once Snapchatters are in the Mini with their group, they can watch an episode through synchronized playback together, chat and share Bitmoji reactions throughout the show. Following each episode, users, 18 years and older, will be presented with the option to go to HBO Max to subscribe, continue watching the series, and explore the entire catalog.
Available titles will be refreshed on an ongoing basis. At launch, pilot episodes (Season 1, Episode 1) available on the HBO Max Mini include:
- The Flight Attendant
- Game of Thrones
- Gossip Girl (2021)
- Looney Tunes
- Love Life
- Lovecraft Country
- Selena + Chef
- World of Calm
- Betty – (Season 2, Episode 1)
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Founder/Editor-in-Chief of The Nerdy Basement.