Friday Night Smackdown x Rolling Loud Miami 2021 first-ever collaboration hosts live wresting matches
WWE and Rolling Loud have announced a new partnership deal that will bring WWE Friday Night Smackdown to Rolling Loud Miami 2021 on July 23rd. This marks the first-ever collaboration between WWE and a major music festival. WWE Superstars will compete in live matches from Rolling Loud Miami, gracing the same stages as festival headliners, Travis Scott, Post Malone, and A$AP Rocky. The July 23rd edition of Friday Night Smackdown on FOX will feature a split-site broadcast with multiple matches with the remainder of the evening being held at the Rocket Mortgage Fieldhouse in Cleveland.
“What Matt Zingler, Tariq Cherif, and the entire Rolling Loud team have built is spectacular,” said Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development. “We couldn’t think of a better partner to deliver such a unique WWE experience to fans during the July 23 edition of Friday Night SmackDown on FOX.”
“I grew up on Sweet Chin Music, mesmerized by the spectacle that Vince McMahon and co have built at WWE,” said Tariq Cherif, Co-Founder/Co-CEO of Rolling Loud. “The idea of weaving our two storylines into one world, one must-see event, is electrifying.” “And I quote! If ya smell…what the WWE and Rolling Loud…is…cookin’! Give me a hell yeah!,” said Rolling Loud Co-Founder/Co-CEO, Matt Zingler.
WWE has a rich history of integrating music into all aspects of its brand and collaborating with some of the most celebrated artists in the world. Over the years, world-renowned hip-hop artists including Snoop Dogg, Diddy, Three 6 Mafia, MGK, Wale, and many others have performed at WWE’s biggest events.
Bringing 130 of the hottest acts in hip-hop to Hard Rock Stadium in Miami Gardens, Fla., the sold-out Rolling Loud Miami 2021 is a triumphant return for live rap music and a coming-out party for risers and new superstars eager to play in front of a festival crowd. The sixth Rolling Loud festival in Miami, where it started as a humble one-day event in Bayfront Park, Rolling Loud Miami 2021 will occur from July 23-25.
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